How to Target High-Value Customers with Google Ads for Electricians
Attracting high-value clients is a top priority for electricians looking to grow their business. Google Ads is an invaluable tool to target premium customers in need of high end services. Whether you specialise in emergency repairs, smart home installations, or large scale commercial work, Google Ads allows you to position your business in front of […]
Reflecting on the 2024 Landscape Association Expo
As a marketing agency dedicated to helping landscapers thrive online, attending the 2024 Landscape Association Expo was a standout experience. Held on 3 September 2024, this landmark event continues to elevate the landscaping industry, showcasing its innovation, collaboration, and a strong sense of community. It reinforced TLA’s role in shaping the future of landscaping and […]
Why Consistent Marketing is Essential for Trades Services Success
In the competitive world of trades services, whether you’re a plumber, electrician, roofer, or landscaper, the challenge is always the same: keeping the work coming in steadily. Some businesses rely on word-of-mouth and occasional promotions, but the smart ones know that consistent marketing is the key to staying busy and profitable. Here’s why “always marketing” […]
Why Encouraging Unsubscribes is Good for Your Email Database
In the world of email marketing, growth is often celebrated. Businesses strive to grow their subscriber lists, boasting about numbers as if size is the ultimate metric for success. However, what if I told you that encouraging people to unsubscribe from your email database could actually be a good thing? Counterintuitive as it may seem, […]
Insights from My Live Session with Jon Dale of Smallfish: Marketing and Search Results in Focus
Today, I had the pleasure of joining Jon Dale from Smallfish in a live Zoom session to explore the landscape of marketing and search results. This was an engaging conversation, especially as we delved into actionable strategies for increasing visibility and attracting qualified leads. Take a look at my slides I shared here: Building a […]
WordPress vs. WP Engine: Epic Legal Showdown! Is Your Website at Risk?
Do you have a website? Are you using WP Engine? If you’ve faced issues with updates, plugins, or other features, there’s a reason behind it. Since mid-September, a legal battle has erupted between WordPress and WP Engine. The core of the dispute involves Matt Mullenweg, the founder of WordPress and CEO of Automattic, and WP […]
Get Your Website Ranking Faster
When launching a new website for your electrical, plumbing, or landscaping business, getting noticed quickly can be a challenge. Utilising the following SEO tips and strategies will get your website noticed by Google quicker and attract potential clients. Key Priorities for Launching Your Trade Website When launching a new site, it’s crucial to focus on […]
The Importance of Website Maintenance
So, you’ve been enjoying having your very own brand new website, you’ve got a nice, beautiful list of services, contact details, and case studies, and now you’re ready to sit back and rake in the customers. Except, a few months later, you log back on and see your whole site is a jumbled mess of […]
Tradie Marketing Tips and Tricks
Are you a trade company looking to get your business online? Do you know your SEO from your PPC? If the answer is no, don’t worry, we’re always here to help! As a trade business, your marketing and online presence determines how most clients will be able to find you and use your services. With […]
Maximising Your NSW Electrical Business’s Potential with Marketing Strategies
By creating and implementing a powerful marketing strategy, any New South Wales electrician can unleash their company’s full potential and ensure they have a consistent amount of new clients. A successful marketing strategy will need an accurate understanding of its target market, a website that reflects the quality of the company and brand voice, has […]
